Tuesday, January 05, 2010

Skip the brainstorming meeting

You knew those meetings had something wrong with them, but you couldn't quite put your finger on it. It's because you were involved in group-think, rather than group-analysis. Since when has the majority thought been the most creative?

This article provides a better alternative to those brain-storming meetings in which the majority of the time is spent in group social dynamics rather than coming up with good ideas. The real value of the group is hearing different viewpoints when thinking critically and strategically.

My favorite part of the article is when the author purposely puts out the worst idea he can think of, because "there are no bad ideas," and then insists that the moderator puts it on the board.

Digg this

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